In his technical seo presentation at The MarTech Conference, Shachar Radin Shomrat, CMO of Deepcrawl, said, “Search technical seo revenue and exposure depend on the health of your website—actual success in organic search is about much more than keywords and content.” “Today’s marketing world requires technically sound websites.”
“Over the long term, the technological features of your website have a significant impact on the performance of your content,” he continued.
If SEOs don’t take the time to improve the crucial technical areas of their site that influence page speed, indexing, and other aspects, it could mean lost visitors and money.
Here are four key techniques SEOs should focus on to improve organic visibility.
1. Improve site architecture
Shomrat explained, “Architecture is your foundational stage.” “Any individual page on your website won’t be set up to be crawled, appear in search results, and ultimately become a revenue-generating asset if the overall website structure isn’t optimized for search performance.”
Although no two websites are alike, most search experts believe that site design should have a logical flow and content hierarchy . This helps consumers and crawlers understand your site.
2. Make sure pages can be crawled
Search engines and users should be able to access your sites using valid status codes. SEOs should ensure that the pages rich people database they want indexed have an HTTP status code of 200 .
Search engines should also check that their robots.txt files aren’t blocking page crawling. Crawlers may be unable to read your pages due to a misplaced disavow directive.
3. Determine which pages are indexable
Just because your pages are interactive experience crawlable doesn’t mean they’re indexable . Marketers should ensure that their pages’ robots tags allow indexing.
“If a page isn’t indexed by search engines, it won’t appear in users’ search results,” Shomrat explained.
4. Improve the user experience on the page
On sites with a poor user experience, such as slow-loading pages, people are less likely to convert. To prevent this from country list happening, Google and other search engines urge website owners to optimize their technical structures , thereby allowing their content to stand out in search results.
“Your investments in content and keywords won’t get the returns you want unless you restore your technical foundation,” Shomrat warned.