Is blogging still relevant? The numbers certainly say so.
There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.
In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses used blogs to help market their brands within the last 12 months.
But, how are they accomplishing this with the overload of content on the internet?
Well, they can achieve this with the right strategy and by focusing on the priorities surrounding blogging, such as SEO, and taking time to understand their customers, which we’ll discuss in a bit.
But if you’re getting into SEO or have been a content marketer, you may wonder if it’s still worth building out blog strategies or spending time outsourcing blogs. Well, it is.
Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in the dust.
Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.
But making influential blogs that meet your company’s objectives is another topic.
So, while they are important, it’s crucial you take List of Real Mobile Phone Numbers time to create an effective strategy that engages and grows your audience and entices people back to your brand’s website.
Why Is Blogging Still Relevant?
Now, let’s learn why blogging is essential for brands and the strategies top brands use to ensure their blogs are influential in the ever-evolving age of online marketing.
1. Blogging Builds Loyalty And Trust
As mentioned, blogs help build loyalty and trust. But how?
Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.
Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.
An essential part of improving content is the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness.
While it’s not a ranking factor, Google shares that E-A-T is essential to its algorithm and how it analyzes and recognizes content.
This means your content needs accurate, informative, and helpful information throughout the content and site.