A simple and clear 3-paragraph. Document in which you explain who you are. What you do, what the difference is between. You and your competitors and what benefit. A customer obtains from this difference.
There are two tests to be performed. The opposite test and the limits test .
Using the opposite test you
can check if there is someone who discredits your idea, saying the opposite of what you say. If there are NO people who buy phone number list say the opposite, your differentiating idea does not work, otherwise it does.
is made by a “dough master” is not a differentiating idea! Who says otherwise? Saying their pizza sucks? No one!
The boundary test, on the other hand, reassures you that what you are saying is plausible and credible. For example… saying builds a learning culture that you are the best and at the same time the cheapest, is not credible. This is also not a differentiating idea that works.
The brand positioning statement
is used to evaluate all your atb directory communication content, so that it is consistent: it guides all your marketing activity for correct positioning.