An SEO consultant is a search engine optimization professional who can work either as a contracted employee or as an independent contractor.
They can be, for example, self-employed people who work with their own clients or within an existing team but not necessarily as employees.
They can handle everything from pitching and closing to contract negotiations and SEO.
While having the ability to choose tasks and the option to take on only the projects you want has its advantages, SEO consulting also has some limitations.
This article will help you understand what to expect if you decide to become an SEO consultant and whether it’s better to contract with a company or work as a freelancer.
Do SEO consultants work through a company or on their own?
The term “SEO consultant” can also refer to a job title for an employee working in SEO , which does not indicate seniority or management duties.
For example, “SEO specialist” or “SEO consultant.”
It’s also how self-employed people with side jobs and full-time jobs can characterize themselves.
Projects vs Multiple Clients
An SEO consultant may choose to work only with his or her own clients and be solely responsible for their SEO.
You can also choose to accept contracts that integrate you into an existing team, such as joining a company’s SEO team as additional help.
Managing your own business
The main difference between a overseas chinese database career as an SEO consultant and any other form of SEO work is that you will be running your own business .
You’ll manage your contracts, your launches, and your financial and tax obligations as a freelancer.
Beneficial certifications and experience
One of the best aspects of pursuing a career in SEO is that there are few barriers to entry.
A college degree or membership in a government organization is not required.
On the other hand, there isn’t much that potential clients can use to determine how good you are as an SEO.
Due to the lack of overview of h5 website development basics regulation in the sector, there are no standard diplomas or qualifications that demonstrate your competence.
Instead, you may need to demonstrate your competence to potential clients in different ways.
Extensive experience
The most obvious way to demonstrate that you are an expert in your field is to demonstrate your experience .
And unfortunately, many clients country list may confuse experience with years of experience in the sector. This is a bad thing, since experience in the sector should be prioritized over years of experience.
Experience with Specific Projects
Having worked for an SEO agency, a consultant may have performed 20 website migrations over their three years in the industry.
Another consultant may have completed only one project in his five years in the industry, having worked in-house for one brand.
A client seeking SEO help for an upcoming website migration may prefer a consultant with five years of experience in the industry. But that’s a mistake! More years of experience doesn’t equate to better performance.