Then, you take a deep great reasons breath and say a quick prayer before opening your email.
You’re setting yourself up for some nasty criticism.
This is a common fear for business great reasons owners like you; as you know, a picture can say more than a thousand words, and so can a review (even with a character limit).
We know that people rely heavily on reviews when making purchasing decisions. So, your first instinct might be to put your best foot forward and avoid any negativity. However, there are times when terrible is beneficial.
Should I get rid of negative reviews?
It may surprise you, but negative reviews shouldn’t be deleted .
Negative reviews have a significant impact on your brand, sales, and search engine results page (SERP) visibility, which may seem counterintuitive.
Let’s explain it better.
Can negative reviews be beneficial?
Yes , negative reviews can be beneficial, especially when it comes to online reviews.
Why is some negativity in online reviews beneficial?
Surprisingly, having too many positive reviews can raise a red flag for customers.
According to several spam database studies, people trust a 4.7 rating more than a flawless 5-star review .
Customers are aware that certain companies “play games,” fabricate, or provide payments and barter in exchange for positive reviews.
Customers recognize when something seems too good to be true, and when this happens, they often decide to take their business elsewhere.
Plus, the FTC has a lot to say about bribing customers for positive reviews and manipulating the system (and what they have to say isn’t what you want to hear, trust us).
However, regardless of the platform, a positive review that includes negative reviews is a strong indicator of authenticity.
We know what you’re thinking right now.
How often do people leave negative reviews?
The good news is that negative reviews are not as common as you might think .
ReviewInc conducted a core elements of h5 website construction survey in 2022 and found that 65% of consumers don’t leave negative reviews when they’ve had a horrible experience.
This is fantastic news!
It’s also worth noting that there was no discernible gender difference; all genders indicated an identical rate of avoiding posting unfavorable reviews.
In other words, the probability of receiving a positive evaluation exceeds the probability of receiving a negative evaluation.
According to ReviewInc’s overall metrics, 92% of reviews are positive (and 96% of positive reviews are 5-star). Furthermore, less than 5% of reviews are one-star.
So, what are the specific reasons why bad reviews are beneficial for my business? Let’s find out!
How negative reviews help with SEO and online reputation management
Your star ratings can improve if you leave negative reviews on your site and manage them with online review management tools. They can help in the following ways:
They help improve your overall SEO and search exposure
Increase your consumer country list base, trust, and loyalty.
They provide suggestions on how to strengthen your business for future growth.