Implementing BIMI can improve your email marketing in several ways:
1. Increases trust and reliability
A verified logo increases trust by improving your sender reputation and visual brand identity, meaning you can expect to see higher open and click-through rates for your email marketing campaigns .
In an age where phishing threats are on the rise, consumers are wary. Displaying your logo ensures that your email is from a trusted source, leading to higher open and click-through rates.
2. Protects against phishing
BIMI displays your verified creating a composite orthomosaic logo, protecting your brand from hackers who try to use it. BIMI increases overall email security by making it easier for recipients to spot fraudulent emails.
3. Increases brand recognition
Your logo in the inbox helps your accurate positioning and clear goals emails stand out, even in crowded inboxes. This is because visual brand identity adds power to email and increases email engagement rates.
4. Increases deliverability
BIMI can improve your email deliverability. Some providers, like Gmail, prioritize emails with BIMI verification, increasing the chances of your email landing in the inbox rather than spam. In this way, BIMI can be your key to improving sender reputation.
Additionally, recipients are more canada cell numbers likely to engage with your messages because they trust authenticated emails more, which can help improve deliverability.
5. Provides competitive advantage
BIMI adoption is still low, with only 0.14% of top domains using it as of 2023. So you have a great opportunity to be an early adopter and project the image of a company that cares about its users. By adopting BIMI early, you can stand out as a security-conscious and forward-thinking brand.
Who Should Use BIMI?
BIMI is beneficial for businesses of all sizes. Large organizations with multiple domains and subsidiaries benefit greatly, while even small businesses and startups can use BIMI to build brand trust early on. If your business sends a lot of marketing or transactional emails , BIMI could be the key to improving your email performance.
Requirements for BIMI Installation
To use BIMI you must meet these basic requirements:
- DMARC Policy: Your domain needs a valid DMARC record with a “quarantine” or “reject” policy.
- SPF and DKIM Authentication: These standards ensure your emails are legitimate.
- Logo Format: Your logo must be in SVG format, square in shape and must not contain text.
- Optional – Verified Mark Certificate (VMC): While not always required, some providers require a VMC to display your logo.
How to Install BIMI?
Once you meet the requirements, you can follow these steps to install BIMI:
1. Check DMARC Settings : Make sure your DMARC policy is set to “quarantine” or “reject.”
2. Create an SVG Logo: Convert your logo to SVG format following BIMI guidelines.
Add a DNS Record: Create a DNS TXT record that points to the location of your logo.
3. Test Your Setup: Use tools like BIMI Inspector to check if everything is working.
As email security becomes more important, it is expected that BIMI will become a standard practice. Major email providers like Gmail and Yahoo already support BIMI. As more businesses adopt it, BIMI will likely become even more important to email marketers.
BIMI is no longer optional. BIMI is rapidly being adopted by businesses that value email security and protect their customers from fraud. Implementing BIMI helps you build trust with recipients, increases engagement levels, and sets you apart from your competitors.