Effective email personalization requires effective contact segmentation , and IKEA implements this from the very moment of the welcome message. In the mailing list sign-up form, the user can identify themselves as a company. IKEA then adapts the content of the welcome email to the specifics of B2B email marketing .
Strengths of this welcome email IKEA: Segmented welcome
- More extensive and detailed content , focused on the strategic objectives inherent to the longer B2B purchasing processes.
- Calls to action geared toward advice , such email data as scheduling an appointment with a specialist or seeking tips on workplace well-being. IKEA positions itself as a consulting brand that guides prospects through the purchasing process.
- Exclusive benefits for members of the IKEA Business Network are highlighted to foster a sense of community.
Subject line: You are now part of the IKEA Business Network
GOIKO: interactive elements to reinforce positioning IKEA: Segmented welcome
GOIKO’s welcome email is a good example of how to use each seo metric in your reports the use of interactive elements to streamline the email and reinforce the brand’s informal identity. The priority of this email is to speak to the recipient in a relatable tone to clearly position themselves emotionally.
Strengths of this welcome email
- Using moving GIF images in the header (the glasses on the beer mug) and the Goikoin currency icon , along with a direct QR code for booking, to position itself as a modern and practical brand.
- The use of informal language with English terms like “friend” and the greeting “Hey” with the recipient’s name prominently displayed reflect GOIKO’s casual and relaxed personality, which seeks to position itself as a fun brand.
- Stylistic devices in the subject line to reinforce this informal tone: an open exclamation point and the use of capital letters.
Subject line: WE ARE NOW FRIENDS…
Casa del Libro: Reader Value and Frequently Asked Questions
Casa del Libro’s welcome email stands out for its brazil data immediate value proposition and warm, trustworthy tone. It leverages the initial contact to emphasize. The brand’s long history (since 1923) as a way to. Build trust and offer a concrete incentive to encourage the first purchase. It also anticipates potential concerns about using ebooks.