Example
Uber and Spotify did something where if you had Spotify Premium, you got free Uber rides. It was a pretty simple thing, but it worked. Spotify fans started using Uber, and Uber got a lot of new list to data riders. It’s simple, but it got results and it became one of those noteworthy examples of sales promotion.
How to make it happen
- to yours but don’t directly compete. Maybe a fitness brand partners with an activewear company.
- Create an offer that makes sense. Something like “Shop with both brands and get 20% off.” Keep it simple and clear.
- Promote it together. Push it on social media, emails, and your websites, just make sure it looks like a lot of effort.
- Once you’re done, check in on how it went. Did traffic or sales increase? Are people talking about it? Use this information to refine your next sales promotion ideas.
2. Charity promotions
In other words, People love to feel like they’re doing good. When you tie a purchase to a cause, it’s not just a product sale, it’s a feel-good moment. And trust me, that creates some serious loyalty.
Example
In other words, TOMS has made their entire brand about “One for One”: buy a pair strengths of this welcome email of shoes and donate a pair to someone in need. It’s simple but powerful and customers felt like they were part of something bigger. In other words, It’s one of those sales promotion examples that really resonates with customers.
How to make it work
- Choose a cause that makes sense for your brand. For fresh list example, a skincare company could support clean water initiatives.
- Be honest. Tell customers exactly how their purchase helps them: “10% of every purchase goes to support X.” Be clear.
- Share updates. Show people the difference they’re making. Funded a school or planted trees? Let them see the impact.
- Celebrate milestones. Something like, “We’ve donated 100,000 meals because of you!” These numbers are important, and customers will love seeing what they’ve helped accomplish.
3. Co-branded loyalty programs
Loyalty programs can get pretty boring if they’re always the same thing. But if you team up with other brands and offer rewards in multiple places, you give customers more reasons to stick around. It’s a smart sales promotion idea to keep customers engaged.