Example
Check out Marriott Bonvoy. airlines and car rentals so you can phone number database earn points when you fly and use them to book a hotel. In other words, It’s flexible, it’s easy, and people keep coming back for more.
How to try it
- In other words, Choose partners that make sense for your brand. Maybe a coffee shop partners with a bookstore, or a hotel joins forces with a travel gear brand.
- Simplify it. A platform to track and redeem points, with easy-to-understand rewards.
- Highlight the benefits. Let customers know why this is better than a regular loyalty program. Maybe it’s more flexible or has unique benefits.
- Keep it fun. Add surprise rewards or limited time offers. People love a little unexpected bonus.
4. Links to events
In other words, Big Event Energy: There really is nothing quite like it. Tie your promotion into an already popular event, like a sports championship or festival (or in this case, even a movie premiere), and you can generate major traffic. This is one of the most creative sales promotion ideas you can introduce.
Example
Think about Adidas during the World Cup. You know, they do big discounts and one of the tools that offer many different features pecial equipment associated with the event, it makes sense. It has relevance and strengthens their bond with football fans.
How to make it work
- Choose events that fit your brand and your listenership. A fashion brand partners with a music festival, or a tech company partners with an eSports convention.
- Be creative with your offers. Anything limited edition, event exclusive discounts, things that are special and appropriate for the occasion.
- Build hype early. Start teasing it on social media, send fresh list out hints in email newsletters, and get people excited before it even starts.
- Collaborate when you can. If you can collaborate with event organizers or sponsors, it will give your brand even more visibility.