5. Buy more, save more
People like to feel like they’re getting a deal the more they buy. It’s like a little dataset reward for getting more stuff. “Oh, if I just add one more item, I get a bigger discount? Sure!”
Example
“Buy 3, get 10% off” offer. It’s simple, but it gets people to buy more than they planned. This type of sales promotion example works great for increasing cart size.
How to do it:
- Set the rules: Offer larger discounts based on the quantity of items purchased. “Buy 2 items and save 10%. Buy 5 items and save 20%.”
- Make it visual: Let people see how much they’re saving as they add items to their cart.
- Add urgency: Perhaps you could add a time limit: “Offer ends Sunday!”
- Send reminders: If people leave something in their cart, remind them how close they are to getting a better deal.
Event-driven promotions
Event-based promotions are all about tying sales to special events, like holidays, anniversaries, or even just fun little pop-up events. These types of promotions capitalize on the buzz that these strengths of this welcome email occasions create, capturing attention and driving sales while creating a stronger connection with your customers. Here’s how to do it right, with some practical sales promotion ideas.
- Exclusive Pop-Up Stores
Pop-ups are great because they are exclusive and short-lived. People fresh list love that feeling of “I have to get in before it’s gone.” Add some exclusive deals or limited-edition items to the mix and you have something people can’t pass up.
Example
Glossier does this really well. They create limited edition items that you can only get at their pop-up stores. It drives foot traffic and gets people talking about their brand.