So why wait? Start planning Are they filling your next lead generation campaign today! Your future customers are just a call fax lists away!
Harness the power of effective communication now; turn those cold leads into warm relationships that flourish over time!Metrics for B2C & B2B Lead Generation
By Latest Mailing Database
Lead generation helps your business grow. But how do you know if it’s working? You use metrics. Metrics show what’s working and what’s not.
In this blog, you’ll learn about the best lead generation metrics. We’ll cover both B2C and B2B. Each market is different. But some numbers matter to both.
Use these metrics to improve your strategy. Track them often. Adjust your plans to get more sales and better leads.
What Are Lead Generation Metrics?
Lead generation metrics are numbers that track how well you attract and convert leads. A lead is someone interested in your product or service.
Metrics help you answer:
Without metrics, you’re superior conversion rates and reduced friction guessing. With them, you’re growing.
Common Metrics for Both B2C and B2B
These basic metrics work for both markets:
1. Click-Through Rate (CTR)
Shows how many people clicked your ad or link.
Formula: Clicks ÷ Impressions × 100
Goal: Higher is better. Means your ad is interesting.
2. Cost Per Lead (CPL)
Tells how much you paid to get one lead.
Formula: Total Ad Spend ÷ Number of Leads
Goal: Lower is better. You want cheap, quality leads.
3. Conversion Rate
Shows how many people became leads after clicking.
Formula: Leads ÷ Clicks × 100
Goal: 10% or higher is strong. Test landing pages to boost this.
4. Lead Quality Score
This tells how valuable a lead is. Score them 1 to 10.
Base it on interest, budget, or fit.
Goal: Get more high-scoring andorra business directory leads.
5. Return on Ad Spend (ROAS)
Measures how much money you made from ads.
Formula: Revenue ÷ Ad Spend
Goal: ROAS above 2x is good. It means profit.