How to do it
- Organize your list: Divide items into categories: “Gifts for Him,” “Gifts Under $50,” “Last Minute Stocking Stuffers.”
- Make it special: Offer deals on the products you rcs data feature in the guide.
- Spread the word: Share your gift guide everywhere: via email, on social media, and on your website.
- Create urgency: Set shipping deadlines to encourage people to purchase early and remind them that they will receive their gifts on time.
- Limited Time Festival Discounts
Tying your promotions to festivals, whether local or global, makes them more relevant and timely. People are already in the mood to spend, so it’s the perfect time to throw in those discounts. These are classic sales promotion ideas that align well with consumer behavior during the festive seasons.
Example
Macy’s has huge sales during Thanksgiving and Christmas. It makes sense because they are big shopping seasons and their deals fit right in with what people are already looking for.
How to do it
- : Find festivals or events that interest your audience, whether it’s a local holiday or a global celebration.
- Make it festive: Use seasonal images and messages that reflect the mood of the event or holiday.
- Group items: Create “gift bundles” or group items together at a special price for easy bulk purchasing.
- Send via email: Use email campaigns to promote offers and remind people of ongoing promotions.
- Customer Appreciation Week
Showing appreciation for your loyal customers is key. A week fresh list dedicated to rewarding them with exclusive offers and events strengthens relationships and helps build long-term loyalty.
Nordstrom does this with its annual Customer Appreciation Week, for example , during which it offers discounts and exclusive events reserved for its most loyal customers.