For a given keyword, some SEO platforms like Linkdex will offer additional data such as that website’s ranking position with that keyword. And whether that website’s content appears in the ‘answer box’. From Google or in universal search results. universal keyword Data provided by iProspect Advertising Continue reading below. If a given keyword already scores high organic rankings for the business (positions 2 to 15) and has appeared in. Different areas of the search results like the answer box and universal search. They can be considered high ranking keywords. strong opportunity. In other words. The current performance of keywords in the SERPs presents far more opportunity for additional content optimization than just looking at search volume.
Michael wanted to see if the cost per click on the paid side increased for a given.
Surprisingly, during his Luxembourg Phone Number research, Michael found. That the keywords with the best opportunities based on this method were sometimes the keywords with the lowest search volume. Search-volume-universal-results Data provided by iProspect Advertising Continue reading below By the way. Michael wanted to see if the cost per click on the paid side increased for a given keyword. The more that keyword contained additional elements on the organic SERP. Michael tracked nearly 2000 keywords to see if his theory was on the right track. He found that because keywords had more objects in Universal Search results. The cost per click increased for these non-branded terms on the advertising side.
This brings us back to metrics like universal search results and response area.
Universal-organic-results Data provided by iProspect cpc-engaging-serp Data provided by iProspect Advertising Continue reading below The idea here is that it’s possible that because ads are competing with extremely engaging content on the organic side, advertisers may have more competition with the overall SERP and have to pay more to play. This brings us back to metrics like universal search results and response area, and how they can be a better indicator of content optimization opportunity than just search volume. OK, now what? All of these metrics and data are great, but again, it’s about reframing the way we approach content optimization and moving away from metrics that were once useful and may not be in the future. ‘coming.