Create message templates Outgoing or business-initiated messages sent via the WhatsApp Business API must conform to message templates , subject to Meta verification:
- Messages have a maximum length of 1024 characters.
- You can insert personalization variables (such as customer name), emojis, bold and italic text, etc.
- It is possible to include a header and a call-to-action button at the end of the message.
- Multimedia elements can also be inserted.
Brevo WhatsApp Message Template Editor
- Messages can be up to 1,024 characters long . You can have a maximum of 250 templates and 25 phone numbers per db to data business account, although there’s no limit to the number of business accounts Business Manager allows.
- WhatsApp evaluates your customer experience with a quality rating . Similar to sender reputation in email marketing, it takes into account the recipient’s reaction to your messages: whether they read and respond to them, or block and report them.
- If you have a high quality rating, you’ll be able to send notifications whenever you need. To do this, just follow WhatsApp’s recommendations.
- Bulk messages are subject to limits , which depend on the quality of your outgoing messages and the volume you send.
WhatsApp Business API Success Stories
KLM becomes the first airline to use the WhatsApp API
In 2017, KLM Royal Dutch Airlines became the first airline to use the WhatsApp Business API. Through this integration, the airline sends more than 10,000 boarding passes daily via WhatsApp and provides flight status information, such as gate changes, delays, and check-in reminders.
Additionally, in 2018, KLM rolled out the Family Updates service , which allows passengers to create a WhatsApp group to automatically brazil data share real-time flight information with family and friends, even when they are offline.
This verification can take up to 30 days and is not dependent on BSP providers like Brevo.
Official verified accounts Create message templates
As an additional optional step, you can request enhanced verification to have an official business account. When you do so, a green check mark appears next to your professional account name. This option can boost credibility, but this level of verification is more difficult to obtain.
When the account has this level of seo for local businesses verification, the company name will always appear in chats, even if the contact hasn’t registered it on their personal phone.