Niches in digital marketing are subsets , that is, a piece of a whole. Let’s think that you work with food, but it’s a big area, isn’t it? You can work with fruits and vegetables, have a restaurant, a fruit and vegetable shop. A coffee shop, you can work only with vegan and vegetarian products, or fast food. All of these are niches, and you will choose to focus your attention on this group.
The idea of thinking about a specific niche for your itorial line is to think about positioning yourself as a specialist. It is much more viable and impactful for someone who knows a lot about one thing , rather than someone who knows a little about everything.
Customer doubts and concerns
List all your customers’ doubts and concerns using phone number list questionnaires to create the persona. The tip is to map through interactive content as well, such as webinars and live broadcasts (apart from polls ).
Market analysis
In this topic, the idea is for you to observe your competitors and think of a different proposal, bringing valuable content, but that is new.
In marketing, it is call “benchmarking” and its objective is to evaluate markets by making comparisons . These comparisons will not be us for copying, but rather for analysis , which will guide you to know if you are on the right track.
Understanding your service and/or product
You should analyze your business. Do you know its they have partnerships with strengths, weaknesses, opportunities, and threats? We recommend that you do a SWOT analysis to better observe all the positive and negative points, how you stand out in the market, what the difficulties are, and get to know your entire business and the external factors as well.
There you have it, this is the most important data you ne to have on hand to create an accurate itorial line.
Remember that the itorial line is more about the value of your product or service, that is, it is basically a guide.
2. Creating an Agenda for Instagram
We saw that the first part of having a good strategy to australia database directory create great content on Instagram is the itorial line, the second part now is to pay attention to the elaboration of the agenda for your Instagram.
An agenda is a script that will guide you in writing a text . There are content agendas, meeting agendas, and so on. Here, we will talk about content agendas.
1. Him:
The first step in creating an agenda is to think about the topic. Let’s say you have a store that sells beauty products. Let’s think about some examples for this post calendar. Example topics:
Ok, you already have ideas for topics and you can take advantage of this stage of preparing your agenda to use brainstorming, which is a storm of ideas, which consists of writing down what comes to mind. In the article “How to choose a successful name for your Instagram” we talk more about the process of using brainstorming step by step.
2. Keywords:
Now is the time to think about keywords, which is one of the most strategic aspects of your agenda and your text.
The keyword is a summary of what your article is about, however, it is more than that, us as an SEO technique, the keyword helps in the ranking of your text.
3. Person:
Just as the persona will be useful for the itorial line, the same happens with the agenda. The persona will help you in 2 important areas:
Approach: In this topic, we must take into account who your audience is. By knowing your persona, you can define the best language to speak to your audience.
Tone of communication: let’s think about it this way, do you talk to your boss the same way you talk to your friends and your grandparents? It’s the same idea when creating your posts.