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Hi all!
This is Alena Alimkina, Director of Marketing Communications at Completo .
Once again, we have collected for you the most significant, relevant and simply interesting news for business from the world of digital.
Enjoy your learning!
Media Consumption 2024: What Users Spend Time On Online
Mediascope studied the media consumption of Russians in 2024.
So, 85% of our compatriots use the Internet at how to use each seo metric in your reports least once a month, and on average each user spends 4.5 hours a day online.
What do they spend so much time on?
- 20% of respondents watch videos;
- 18% – “hang out” on social networks;
- 16% use instant messengers;
- and 4% give precious minutes to e-com platforms.
Important : Telegram has overtaken VKontakte in average daily reach: 51% versus 45! In terms of marketplaces, the situation is quite obvious: Wildberries is in first place, but Ozon is lagging behind only a little – 25% versus 22%.
So if you still haven’t decided whether to fresh list use social networks and messengers in your promotion, don’t think about it, it’s time to act.
VK is the leader in mobile traffic
Which resources took the top spots in the “fight” for Russian users’ mobile traffic?
As Megafon experts found out , VKontakte is in the lead – it accounted for 15.3% of visitors, followed by Telegram with 11%, and TikTok is in third place with 6.3%.
At the same time, users spend more than a quarter of the mobile Internet volume (25.6%) spending time in various web browsers.
Therefore, adapting websites for mobile devices is no longer a luxury, but a necessity, even in B2B.
A UX audit will help you understand whether your B2B portal meets user expectations. A step-by-step algorithm for conducting it is shared in this article .
Telegram is going to launch its own YouTube
Annoyed by YouTube slowdown?
Good news: Telegram is once again going to surprise everyone and plans to release its own analogue of the video platform!
The messenger launched a competition to develop a video player based on its platform, which should be able to play videos and audio tracks without any problems.
Initially, it is planned to release the new product for the mobile version of IOS, then Android users will try it out, and then it will be the turn of the desktop version.
Given the huge size of Telegram’s audience, a video player directly in the messenger will allow many companies to use video content for promotion even more effectively.
By the way, this article tells how businesses can interact with the messenger audience and what types of content to use .
Not a bot, but a person: Telegram will launch a user verification system
Another useful news for business is that Telegram will launch a special user verification system directly through the messenger.
Of course, the procedure is not free: for one company the code will cost $0.01, but it is still more profitable than verification using SMS messages.
However, this way the business can be sure that it is investing resources in warming up real users.