Using Google Trends is simple and intuitive. Just go to the Google Trends page. Then:
- enter the keyword you are interested in,
- select “Search term” or “Marketing”
- analyze the available results.
Available filters allow you to access charts by:
- region,
- time range – you can choose last hour, last 4 hours, last day, last 7 days, last 30 days, last 90 days, last 5 years, range 2004 – today or custom range,
- thematic category,
- Search Places – The tool checks, among others, Google search engine, image search engine, and YouTube.
How to use Google Trends data in your business?
Data obtained from Google Trends has dataset a wide range of applications. All it takes is proper interpretation to gain a powerful marketing tool that facilitates planning of advertising campaigns in real time or typical seasonal activities.
Google Trends is especially useful for:
- planning business and marketing example of a service landing page activities – trends showing the seasonality of inquiries are a great way to prepare well for the season, when your online store can get the most orders for goods and your company for services. This will help you prepare in advance for the “hot season” in the industry. You can then order more products, plan to hire an additional employee to handle and pack orders. Thanks to information about seasonality, it will also be easier for you to develop an SEO strategy and plan marketing campaigns so that during the peak traffic, potential customers reach you and not your competitors.
Are Google Trends statistics the same as keyword search engine results?
Google Trends is a great addition, but usa b2b list it does not replace typical SEO tools used to plan campaigns and develop a detailed SEO strategy. The latter allows you to gain information about SEO searchability, which allows you to know how many (more or less) people entered a given keyword in the Google search engine during the month. SEO tools most often specify such statistics in the column volume, search volume or average monthly searches. Many of them indicate a range from 10 searches per month upwards (without limits).