Local SEO is a set of internet search engine optimization strategies designed to optimize a website’s location in a specific geographic area for a searcher.
When a user searches for an answer in a specific geographic area, local businesses associated with their search will appear in the SERP.
It’s important to understand that local web SEO is a positioning strategy that seeks to bring local or real-world businesses closer to the people in your area. That is, it leverages geographic context and proximity to respond to user searches.
What is the importance of having good local web SEO?
As we’ve already told you, local web SEO will increase sales and traffic to your website/business if you can rank well in X local searches. Local SEO is an ideal marketing strategy for small and medium-sized businesses on a tight budget looking to embark on their own online journey.
If you can reach the top of the search results for the keyword “plumber Madrid,” users are likely to skip the search for the second keyword and instead contact you directly to request a quote or more information about your service.
Local SEO typically takes fewer factors into account than global SEO because the discipline leaves many people without specialized knowledge. Local SEO experts can manage your business’s online ranking for specific regions and specific local searches without much technical knowledge.
How to perform local web SEO?
SEO is a science, as it could not be otherwise, and so is local SEO.
Therefore, generalizing chinese overseas australia database everything beyond that in one article would be an exaggeration. But since you’ve come this far to learn how to geotag, we’ll explain some simple tips to get you started in local SEO.
Don’t neglect on-page SEO
Just because you want to determine your local site doesn’t mean you should neglect on-page SEO. You just need to trends and strategies of h5 web design optimize your site for both on-page and off-page SEO .
The advantage of not neglecting on-page SEO is that if you manage the position of the keyword in question, it will appear twice on Google’s home page:
Results on a map anchored by local SEO.
Organic results to improve on-page web positioning.
Include your site among the keywords
Whatever your vietnam data business, don’t forget to include your location in some places and text on your website. For example, if you were a potato supplier for travel reasons, you’d rather be well-located in your city than halfway across your country, right?
The same! goes for many! businesses: lawyers!dentists! gyms! dog trainers! brick-and-mortar stores! etc. The visitors who will become customers will be from your city, so you should include your city alongside your keywords .