Now that we understand the types of objectives, let’s look at 7 digital marketing strategies for you to use when selling consortia:
Sell dreams
The first tip is a tip that is present in any type of sale and would be no different in a consortium: people sell DREAMS .
Based on this information, use images and videos that c level contact list show this dream being realized, happy people inside a car or a house, and make sure to include testimonials from people who managed to make this idea a reality.
Take care of your service
It is one of the most important items, because let’s think together, what we have most in the market today are competitors, so poor service will compromise your business, making the customer look for your competitor.
That’s why it’s important to create customer service what are the reviews saying? channels, such as WhatsApp, provide email and put a chat option on the website with someone available to respond.
Social networks yes
Be present on all social networks, however, you have to understand that each social network requires specific content.
You can create an Instagram account and post interesting facts, memes, etc. If you want to know how to improve your Instagram profile, click here to read our article on the topic.
Facebook and Instagram Ads
Ads are your allies, don’t think it’s the other way around, however, there are several types of ads, whether to capture new followers or to capture leads for an event, in this article How to Create Ads for Instagram and Sell to the Right People we talk about them in detail.
Outdated and incomplete website
When people want to know more about a service and australia database directory a company, they will look for information on the company’s website, so it is important that it has all the necessary information and is up to date.
Let’s think that the person who visits your website is at a certain point in the consumer journey, which is the discovery of your service and/or product, that is, they will arrive full of doubts.
Light and updated layout
Beware of sponsored links that make reading difficult
Mental triggers
Mental triggers are a powerful weapon for marketing, they are techniques that provoke a reaction in the consumer , such as taking an action (purchase action), leaving the comfort zone, etc.
These are stimuli that are sent to the brain, helping to make a decision and are widely used for sales.
The 3 best mental triggers for selling are:
Social proof
is one of the most important, simply because people are attracted to the crowd. What do you mean? You know when there are a lot of people in a certain place and you go to see what’s going on out of curiosity?
That’s basically the idea. Social Proof is when lots of people are talking about your product, making more people curious to know what it is. This is the famous feedback.
Authority
It’s basically you showing that you know what you’re talking about, that you’re an expert on the subject, to do this, show the courses you’ve taken, use social proof too, showing testimonials from your clients, that is, proving that you really understand the subject and that you’ve delivered results.