In the current Internet. Also, environment, ingenuity Sweden Phone Number long lost. All the goals are for commercialization and rapid realization. Especially in the increasingly closed environment in China, quickly seizing business opportunities has become the highlight of the Internet; especially under. Also, the blessing of capital SaaS products, quickly occupy the high ground, preemptively, and achieve things. Also, that others are difficult to achieve.
However, “quick” will always solve the problem? Fast can also have side effects – many SaaS products fall on the word “fast”.
Catch the ducks on the shelves
Because it needs to be fast, it needs to be launch sooner. In this case, the product does not have the ability to be commercializ, let alone solve customer problems. As a result, it was force to be put on the shelves.
After the launch, we have. Also, customers, the team is very happy, the company is also very happy, and everyone feels that we are going in the right direction; soon everyone will not be happy, and the product cannot meet the needs of users, even some reasonable needs.
As a result, product managers began to hesitate between user needs and product planning. Meeting user needs for a long time will slow down the process of product planning. If the plan is carri
out according to the rhythm of planning, user needs cannot be met, and users will have to refund .
The lack of focus on customer acquisition is undoubtedly a fatal blow to a new product. If the product is focused in the early stage of customer expansion, then the demand will be relatively focused, and the demand raised by the user may also be representative of the industry.
Unfocused products have begun to be implemented in various industries. Taking CRM applications as an example, CRM in the education industry, CRM in the bidding industry, and CRM in the financial industry are the same in the main process, but there are many differences in details; If supported by multiple industries, it will inevitably lead to product problems and lower usability in the future.
Don’t focus on promotion, expect products to fully bloom, put both search channels and information flow channels, and put limited funds on unlimited channels.