Before you research digital marketing techniques, it is essential that you understand a little about what the digital market is, its influence and its language, especially for certain types of niche.
Let’s think about your life today. Do you watch more series via streaming and no longer watch conventional TV, or have you reduced the frequency significantly? When you want to buy a new cell phone or an electric rice cooker, for example, do you prefer to buy online? And finally, do you like to learn different things online for convenience, about any type of subject, from finance to English or Reiki?
You are able to have all these conveniences precisely job function email list because of the digital market and there is even more, taking a ride through an app, ordering a snack through an app, an app that shows how your night’s sleep was, your heartbeat, all of this is the digital market.
E-commerce appeared in the United States in the 1970s, and in Brazil, it emerged in the 1990s, more precisely in 1995 with the book store called Booket, which was later bought by Submarino. In 1996, Ponto Frio and a software store called Brasoftware emerged.
Streaming is a little newer, but it has come to replace CDs and DVDs
In the music scene, Spotify emerged in 2006, where find brands that are related there was a lot of piracy, we can count iTunes before, however, the service was different, in which the person had to pay for each song downloaded.
To give you an idea of the importance of the digital world, in Brazil, according to Anatel, the number of connected homes is 31.68 billion. With the pandemic, e-commerce in Brazil generated 9.4 billion reais in revenue in April last year, an increase of 81% compared to April 2019.
In other words, now is the best time to invest in an online business and/or migrate yours to the digital world and that is what we are going to talk about today, how to increase your consortium sales , taking advantage of this current scenario.
What are the digital market services
What marketing strategies to use to increase your consortium sales
Marketplace
It is like a virtual shopping mall, with several stores and sellers, which makes it easier for consumers to search, as they can search for prices and brands in just australia database directory one place. The marketplace is present on the websites: Americanas, Amazon and Submarino and on social networks, Facebook and Instagram.
Sales services
These are platforms that allow ordinary people, that is, those who do not have a specific store, CNPJ, etc., to sell their products, some examples: Mercado Livre, OLX, Hotmart, Get Ninjas, Eduzz, etc.
Knowing your target audience
Now that we understand what the digital market is and its influence on our lives, the first thing we have to keep in mind is to better understand the target audience.
We need to understand the target audience, because one of the most used strategies in marketing is content production , and how are we going to produce content without knowing who we are going to write for?
So how do you find your target audience?
Well, first, we need to know this audience, right? Since we are talking about consortium sales, we already know the product, but who are these people interested in consortiums?
To find out you need to do a search that consists of:
No Instagram:
What profiles are already following me? Men, women, over 30, under 30, etc.?
When it comes to my target audience, what profiles do they usually follow? What are their competitors’ profiles? Do they follow influencers?