B2C Lead Generation Metrics
B2C means Business to Consumer. You sell to fax lists everyday people.
These people make faster buying choices. So your metrics will move quickly. Track these:
1. Website Traffic
Check how many people visit your site.
Use tools like Google Analytics.
More traffic usually means more leads.
2. Engagement Rate
How many people like, share, or comment on posts.
Formula: (Likes + Comments + Shares) ÷ Followers
It shows your content works.
3. Abandoned Carts
B2C customers may leave during checkout.
Track how many abandon.
Try reminders or discounts to recover them.
4. Social Media Leads
Count leads from Facebook, Instagram, TikTok.
Use forms, ads, or DMs to collect info.
5. Email Open Rate
B2C emails must be catchy.
Open rates below 15% are weak.
Test subject lines and send times.
B2B Lead Generation Metrics
B2B means Business to instant engagement potential Business. You sell to other companies.
B2B deals take longer. People need more info before they buy. So these metrics matter:
1. Qualified Leads (MQLs and SQLs)
MQL = Marketing Qualified Lead
SQL = Sales Qualified Lead
Track both. MQLs show interest. SQLs are ready to buy.
2. Lead-to-Opportunity Rate
How many leads become real sales chances?
Formula: Opportunities ÷ Leads × 100
Higher is better. Means good lead quality.
3. Sales Cycle Length
How long does it take to close a deal?
Track in days. Try to shorten the cycle. Use email, demos, or follow-ups.
4. LinkedIn Engagement
Many B2B leads come from LinkedIn.
Check likes, comments, shares, and DMs.
Optimize posts and ads.
5. Demo Bookings or Free Trial Signups
B2B buyers often want to try first.
Track how many book demos or start trials.
Follow up fast.
If you’re new to lead generation, don’t track everything. Start simple. Focus on:
Then, move to deeper metrics. Add B2B or B2C-specific ones based on your audience.
Why Use Metrics?
Metrics tell you:
They help you save andorra business directory money. They help you grow faster.
Without metrics, you might waste your budget.
Latest Mailing Database Can Help
At Latest Mailing Database, we give you quality contact lists.
Use our data to:
Run better ads on Facebook, Google, or LinkedIn
ses (shoppers, users, fans)
B2B databases (owners, managers, buyers)
All records are verified and updated.